Brand Building

Brand Building

Our marketing solution enable brands to amplify their reach, create unique experiences, and achieve loyalty – all in a localised, consistent tone.

What We Do:

  • Brand activation
  • Social media marketing
  • Event marketing
  • Community management

We manage the strategy and execution of building awareness and familiarity for your brand in China online, at whatever stage of the consumer journey and by whatever means to communicate with your target audience through the following channels and services:

  • China digital market & online competitor research, consumer insights, segmentation, creation of personas and development of the China online consumer journey for each of your target segments across China geographies & demographics
  • China brand website design, User Interface (UI) & User Experience (UE) translation & localisation
  • Digital Media Buying & Planning on all major Chinese publisher sites and ad networks (Banners, Rich Media, Retargeting)
  • China Mobile Marketing through display ads and app distribution
  • China Social Media Marketing on all major SNS: content localisation, setup & management of profiles on Sina Weibo,  WeChat, Tencent QQ Weibo, RenRen, Douban, Kaixin and etc.
  • ePR and Chinese Blogger and Key Opinion Leaders (KOL) outreach
  • China Search Engine Marketing Pay Per Click (SEM PPC) on the content networks of Baidu, Google CN, Sogou, Soso, eTao and Qihoo 360
  • China Search Engine Optimisation (SEO) including Baidu Zhidao.

KOL (example of the TOP KOLs with high conversion profile)

KOL Live Broadcasting

SEO and SEM Strategy